Velvet & Co.
A brutalist, high-speed store for limited clothing drops.
date
[
Jan 17, 2026
]
client
[
Velvet Streetwear
]
industry
[
E-commerce
]
timeline
[
4 Weeks
]
[
introduction
]
[
01
]
Velvet is a streetwear brand that drops limited-edition hoodies that sell out in minutes. They needed a site that looked edgy but was also incredibly fast. If the site crashed during a drop, they would lose money. We designed a brutalist, high-contrast store that puts the product front and center.
[
Challenge
]
[
02
]
Their old site was slow and crashed during high-traffic periods. The checkout process was too long (5 steps), causing customers to drop off. This led to a major increase in abandoned carts.
[
solution
]
[
03
]
We stripped away all distractions. We used big, bold fonts and a black-and-white theme. We built a custom "3-Click Checkout" to make buying instant.
[
The Outcome
]
[
04
]
10 min
Time it took to sell out the new collection.
$50k
Revenue generated in one hour.
1.2s
Website load speed (extremely fast).
