Cortex AI

Turning millions of complex data points into a clean, simple dashboard.

date

[

Jan 17, 2026

]

client

[

Cortex Systems

]

industry

[

AI

]

timeline

[

12 Weeks

]

a close up of a cell phone with an orange background

[

introduction

]

[

01

]

Cortex is a tool used by data scientists to process millions of numbers every second. The issue was that their old dashboard was so complicated that new users needed a manual just to figure out how to log in. We stepped in to clean up the mess. We wanted to build an interface that felt powerful but simple—like a superhero pilot cockpit.

[

Challenge

]

[

02

]

The screen was too crowded. There was no white space, and users were getting "data fatigue" (tired eyes) after just 10 minutes of using the tool.

macbook pro displaying computer icons

[

solution

]

[

03

]

We used "Progressive Disclosure." This means we hid the complex data behind simple summary cards. We used a strict color system (Green/Red/Orange) so users know exactly what is happening instantly.

grey flat screen computer monitor

[

The Outcome

]

[

04

]

-30%

Drop in customer support tickets.

$2M

Seed funding secured with the new prototype.

5,000

New signups in the first week.

a blurry image of an orange and white background

Phoni

®

[

LET'S TALK

]

[

Lets build something iconic.

]

Don’t settle for average. You have the vision, we have the strategy. Let's create a brand that dominates your market.

a blurry image of an orange and white background

Phoni

®

[

LET'S TALK

]

[

Lets build something iconic.

]

Don’t settle for average. You have the vision, we have the strategy. Let's create a brand that dominates your market.

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